Mojang Bans Brands From Building Minecraft Promo Maps And Mods

Mojang's putting its blocky foot down when it comes to manufacturers and Minecraft. In  minecraftservers  to the community on its site, Owen Hill, the company's director of artistic communications, laid out new guidelines specifically directed at companies, advert agencies and some other non-gamer entities seeking to capitalize on Minecraft's huge user community.

For an idea of just how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Computer model had over one hundred million registered users. It's comprehensible that a pool of customers that large would prove a tempting lure for manufacturers that need to market their wholly unrelated wares to the group. However no extra -- based on the new building promotion guidelines, it is now not permissible to construct servers or maps to "promote unrelated merchandise in playable form." So what does that translate to? Well, you possibly can say goodbye to awkward promotions like the large, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the identical name. All that said, if you're a mega fan and also you do these sorts of things on your own time and dime, properly, that's just wonderful by Mojang.